Vegan is becoming the new norm. After a successful test launch in the UK, Australia, and New Zealand last year

The short test run of vegan KitKat

Nestlé has announced the rollout of their Vegan KitKat called KitKat V to hit stores later this year.

The response from consumers has been so overwhelmingly positive, that

Nestlé is set to launch KitKat V at a much wider scale, rolling out across 15 European countries.

the milk-based original KitKat is replaced by a rice-based alternative. 

It still offers the crispy wafer, sorry celiacs, it’s not gluten-free, fingers crossed that will be addressed at a later date.

The vegan treat also has an 18 percent lower carbon footprint than its traditional milk chocolate KitKat, due to its plant-based ingredients. 

The new vegan KitKat will be produced at Nestlé’s confectionery site in Hamburg, Germany,

and sold in 15 countries across Europe including Germany, the United Kingdom, France, Austria, Denmark,

Sweden, Finland, Latvia, Lithuania, Estonia, Greece, Portugal, Poland, Hungary, and the Netherlands.