Storyteller Tactics Pip Deck PDF Reviewed Free

Are the Storytelling Tactics cards by Steve Rawling worth it? Let me share my experience using these cards to enhance creative marketing and advertising content. Keep reading for a review of the storyteller tactics pip deck.

Pip Decks Storyteller Tactics Review

So, you know those card decks you see on Instagram and Facebook? The Storyteller Tactics one, in particular.

I’ve been using it for a few months, and I know a bit about making brands and new stuff.

I want to tell you if these cards are worth it and how they fit into the big picture of making brands, selling things, and just telling good stories.

Alright, so imagine scrolling through your social media and seeing these card decks, like Storyteller Tactics. I’ve been using them for a while now, and I know a bit about creating brands and new products.

I want to share my thoughts on whether these cards are helpful and where they fit in the world of building brands, selling things, and storytelling in general.

Ever come across those card decks being promoted on Instagram or Facebook? The Storyteller Tactics one caught my eye, and I’ve been playing with it for a few months.

I’ve got a background in crafting brand stories and developing new services or products.

So, I thought I’d share my experience with you and talk about how these cards fit into the whole deal of building a brand, pitching ideas, selling stuff, and just telling good stories.


Storyteller Tactics Pip Deck PDF

I’ve got some good news for you. I’ve got an affiliate link that can get you a cool 15% discount on your purchase. Plus, when you use the link, I get a little something back too.

Ready to buy? Just click the link and enjoy your new deck at a sweet discount! Thanks for the support, and happy shopping! 😊

What are Pip Decks?

Imagine a Pip Deck as a special set of cards. Each set has cards that mix steps to follow with things to do, kind of like a story where you get to choose what happens next.

The topics covered in these decks are ways to tell stories better (called storyteller tactics), ways to come up with ideas (idea tactics), ways to run a workshop (workshop tactics), ways to work in a team (team tactics), and important rules about how people experience things (laws of user experience or UX).

So, these cards help you in different situations. If your situation changes, you can use the cards in a new way.

It’s like having a guide that adapts to what you need, whether you’re telling a story, brainstorming ideas, running a workshop, working with a team, or thinking about how users experience things.

Click on the picture above to view all the decks. (Note: It’s an affiliate link.)

The Storyteller Tactics deck is a set of 54 storytelling cards

The Storyteller Tactics deck is a set of 54 storytelling cards

The deck is made to help businesses do important things like persuade, teach, make people aware, and lead. It uses strong, carefully chosen stories to achieve these goals, which are often challenging for businesses every day.

Storyteller Tactics:

1. Recipes: What’s your story goal? Sell something, motivate, inspire, explain? Pick your flavor.

2. Concepts: Are you on a hero’s journey, solving a mystery, or balancing order and chaos? Figure out your story frame.

3. Exploration: Get the info you need. Talk to people, collaborate, or find other ways to gather the juicy bits for your story.

4. Character Cards: Who’s who? Are you the expert, or is your customer the hero? Define roles for a clear plot.

5. Function Cards: What’s your story doing? Pitching, selling, hunting for insights? Know your mission.

6. Structure: Shape your story arc. Where does it start, rise, and conclude? Plan your narrative journey.

7. Style: How do you spill the beans? What to reveal, what to keep hush-hush? Craft your unique storytelling style.

8. Organize: Gather and reuse stories over time. Make a system for collecting and deploying tales effectively.

Storyteller Tactics Pip Deck Reviewed

I like the Storyteller Tactics Pip Deck. It’s a cool way to put a bunch of info together so it’s easy to understand.

When you get a card that fits your situation, you can just go through it and write down your thoughts. Doing that makes you think in new ways.

The pictures on the cards are fun too. They’re not too serious, and each one shows the card’s idea without telling you exactly what to think.

They’re specific enough to get the point across, but you can also imagine your own story with them. It’s kinda like the Tarot cards, which I’ll talk about more later.

The pictures are playful, which is a big deal in design thinking. When we play around, we’re super creative. Sometimes when things get tough, we all get stuck and start thinking in the same old way.

But the playful pictures on these cards remind us to be creative. If you’re stuck, just go for it, toss out ideas, and let the insights and story bits help you out.

How do you use the Storyteller Tactics cards?

At its core, the main job of the storyteller deck is to help you figure out and tell the right story – when you need one.

I work with lots of folks in finance and loans to turn their work into stories for marketing and ads.

When I chat with clients, they get all excited about interest rates, FICO scores, and paperwork for loans. But all that stuff is pretty much the same from one place to another.

It’s like choosing between Cheerios and Joe’s O’s – they’re the same. An undifferentiated product is just a fancy way of saying they’re pretty much identical. So, why pick one over the other?

You’ll hear the same finance talk, as long as you’re talking with a real pro, but all that “loan talk” doesn’t motivate a business owner. It makes them feel like the bank cares more about its money than the business owner.

So, what stories could change this view? Well, maybe chatting with a banker doesn’t give me the real story.

If everyone I talk to in a certain business says the same stuff, I can use my Storyteller Tactics “explore” cards to find other ways to tell the story.

Maybe I start talking to small business owners who got out of a leasing cycle, bought a store, and turned it into a long-term property.

The story might not be all perfect – running a business is still tough, but maybe the property gives them choices, like using their ownership in the property to get a low-interest line of credit that helps them respond to customers better.

If I can put that story on my client’s website, new visitors can see themselves in the story.

They might think about how getting their property loan could help them in the long run.

Plus, if my finance client is willing to do things like quick loan approvals or give great service, we’re moving past just being another option and starting to build a brand.

Without a storytelling system, you might end up just using the client’s brand book – their logo, colors, fonts, mission, and values.

That’s just doing the same thing over again. As a marketer or designer, that’s just doing the work, not making the message cooler in a way that helps the client.

Of course, once I find an idea for a story, I need to put the story together and figure out how to tell it in different ways.

That’s when I go through the other stuff and pick out what parts from each thing will make the story even better.

but not every product needs a story. Regular salt doesn’t need a story. It’s cheap because it’s the same as the name brand, just without the extra costs of fancy marketing.

When is it necessary to tell a story?

Steve Rawling, a former TV journalist turned brand story facilitator and author of the Storyteller Tactics deck believes that storytelling works best when you combine facts, emotions, and a narrative arc.

He says that this combination results in a clearer understanding of your message compared to using any one of these elements alone.

Brand storytelling has become popular in businesses worldwide because relying solely on spreadsheets, bullet points, key performance metrics, and the pressure to perform has its limits.

These methods often lead to burnout. People lose sight of the “why” behind the objective. Sure, money is a motivator, but what else is there?

In such situations, a story can illustrate why an efficiency initiative benefits clients and contributes to improving their lives.

It can also explain why revisiting a historical approach might hold value in today’s digital economy.

Steve Rawling, where’s the best place to use the Storyteller Tactics deck?

The Storyteller Tactics deck is great when you have to get ready for a talk, pep talk, selling something, making an ad, or any other time you need to share ideas freshly.

It’s like a helpful tool to think about your story in different ways and gives you ideas to find new things that can help you stand out from the usual stuff in your field.

How can I get the most out of my physical Pip Deck cards?


Pip Decks are like puzzle pieces fitting into a bigger picture of design thinking, teamwork, brand, and sales development.

This trend has been growing since the 1990s. These cards aren’t just a quick fix for tomorrow’s presentation—they’re more powerful when you understand the different skills that have come together to create Pip Decks.

It’s like unlocking their full potential by gaining knowledge and experience in the various areas that brought these decks into the spotlight.

The Storyteller Tactics deck is a set of 54 storytelling cards

pip storyteller tactiks Vault key

Steve and his team at Pip Decks offer videos and Miro boards (a digital platform for team brainstorming) to help people or groups improve their stories. Instead of just buying a physical deck, you can also have ongoing access to the Vault, which is a collection of tools that you can use whenever you need.

What’s included?

  • Save Storyteller Tactics for reading without the internet with a downloadable PDF.
  • Easily organize your thoughts with digital cards on digital whiteboards using drag-and-drop.
  • Get a head start on your projects with ready-to-use templates on Miro or MURAL.
  • Learn storytelling from author Steve Rawling through 50+ coaching videos.
  • Stay in the loop with all upcoming Storyteller Tactics content, events, and discounts.
Sharing Is Caring: