LinkedIn is a platform that is frequently disregarded as an advertising tool, despite its immense potential. However, this should not be the case. LinkedIn has the ability to achieve two objectives simultaneously: exposing your brand to potential customers and attracting the attention of potential hires.
Interestingly, LinkedIn is regarded as the most reliable social media platform. By increasing your presence on this platform, you can establish trust in your brand and enhance your reputation. Furthermore, a variety of advertising options are available, making it simple to promote your job openings, brand, events, and other business activities.
It is essential to acknowledge that there exist multiple types of LinkedIn ad examples before delving into them.
These include LinkedIn carousel ads, LinkedIn video ads, LinkedIn single image ads, LinkedIn lead gen ads, LinkedIn job ads, LinkedIn spotlight ads, and LinkedIn sponsored content ads.
Each type of ad offers distinct benefits, and the objective of your campaign will determine which one you select.
To maximize the potential of the diverse LinkedIn ad examples, it is crucial to understand how to leverage each one effectively.
LinkedIn spotlight ads examples
LinkedIn carousel ads are highly effective at generating engagement and maintaining the focus of users on your brand for longer periods of time.
As the second most clicked-through ad format on LinkedIn, their interactive nature is well-suited for promoting content, highlighting various product features or service offerings, and showcasing customer testimonials.
If you are looking to showcase multiple items simultaneously and hold the attention of users, LinkedIn carousel ads are an excellent choice.
For instance, you can use them to share your latest report, like Red Points did, with each slide giving viewers an opportunity to download the report and provide their email addresses to Red Points.
LinkedIn Video Ad Examples
More than half of the users on LinkedIn watch videos on a daily basis, and it is a highly engaging format. Compared to static content, videos on LinkedIn are viewed for three times longer, and they receive 30% more comments than other types of ads.
LinkedIn video ads can be effectively used to showcase your company culture, present complex features through animation, provide product demonstrations, share interviews, and build a stronger connection with your audience.
Snapchat for Business also utilizes video content to introduce some of its top users, which helps establish a rapport with potential customers and reinforces social proof.
Amazon employs a distinct approach in utilizing video ads by incorporating animated visuals to showcase the advantages of their service to prospective clients.
LinkedIn Single Image Ad Examples
LinkedIn single-image ads provide a static approach to promoting your brand through the use of a single image. These ads are effective in enhancing brand recognition by providing an ideal platform to showcase your brand’s personality and colors to both new and existing customers.
They are particularly suitable for creating brand awareness. Lighter Capital effectively uses this format by keeping its single-image ad concise and visually appealing, highlighting its brand colors, and concluding with a call-to-action (CTA) that urges viewers to click through.
Instapage employs a comparable approach by prioritizing its brand colors and utilizing concise copy to convey its message, ultimately culminating in a call to action.
LinkedIn Lead Gen Ad Examples
LinkedIn lead generation ads offer a convenient way to obtain email and contact information from potential customers without requiring them to leave the app. This seamless experience improves the likelihood of collecting data that can be used to cultivate prospects in the future.
With LeadsBridge’s integration for LinkedIn lead generation forms, it is effortless to import your contact list, reach out to decision-makers at your target accounts, and instantly obtain accurate and relevant leads using LinkedIn ad examples.
Check out our LinkedIn lead generation ad guide for more information.
LinkedIn lead-generation ads are excellent for growing your email list and fostering a warmer audience. They are also a great starting point for sharing content and building a loyal following.
WorkMotion’s ad entices viewers with a free guide that they can obtain by simply providing their contact information.
When a person selects the “download” call-to-action button, a pop-up appears on their screen that contains the information already filled out. All they need to do is click on the “submit” button, and they will immediately receive the guide.
LinkedIn Job Ad Examples
LinkedIn job advertisements are tailor-made for companies to promote their job openings and locate suitable candidates. Since LinkedIn is a professional networking platform centered on employment and professional growth, it is an ideal platform for this purpose.
These types of advertisements are useful for recruitment marketing to target a broad audience of potential candidates and attract the attention of fresh talent. Additionally, they are effective in enhancing brand recognition and bringing your company to the notice of relevant users.
As an example, ClickUp leverages LinkedIn job ads to showcase its team and encourage individuals to apply for the latest job vacancies.
LinkedIn Spotlight Ads
LinkedIn Spotlight Ads are a type of advertising format that allows businesses to promote their brand, products, or services in a visually engaging way.
These ads are designed to appear in the LinkedIn feed as users scroll through their content, providing a unique opportunity to capture the attention of potential customers or clients.
Spotlight Ads feature a large, eye-catching image or video along with a short headline and brief description.
They are optimized for mobile devices and can be targeted to specific audiences based on factors such as job title, industry, or location.
LinkedIn’s targeting capabilities make it easy for businesses to reach their ideal audience and maximize the effectiveness of their advertising campaigns.
With LinkedIn Spotlight Ads, businesses can increase brand awareness, generate leads, and drive website traffic.
They offer a cost-effective way to promote your brand on one of the world’s largest professional networking platforms and engage with a highly relevant audience.
LinkedIn Sponsored Content Ad Examples
LinkedIn’s sponsored content ads aim to increase the visibility of your latest content among the appropriate audience. If you’ve recently published an outstanding blog post or released a comprehensive guide, you can use these ads to promote it and attract more viewers.
These ads can be useful for establishing brand trust, boosting your industry credibility, and encouraging content shares. Additionally, they can direct traffic from LinkedIn to your website, which can be beneficial for your online presence.
An example of a simple content promotion ad is SurveyMonkey’s ad for their guide on how to write case studies.
Marketo utilizes a comparable approach by promoting their guide to deciphering metrics through a straightforward sponsored content advertisement.
Top Tips for Making the Best LinkedIn Ads
Crafting effective advertisements requires careful consideration of your goals, and the chosen ad format should align with those objectives. While the specifics may vary, there are some general guidelines that can help your ads truly stand out.
Visual Appeal: Capture attention by designing captivating images or videos that incorporate your brand’s distinct colors and utilize high-quality graphics. These visual elements will enhance the overall impact of your advertisement.
Viewer-centric Approach: Put yourself in the shoes of the viewers and consider what they stand to gain from engaging with your ad. Clearly communicate the benefits they can expect, enabling them to make an informed decision about clicking through.
Targeted Audience: LinkedIn Matched Audiences is a valuable tool for reaching individuals who closely resemble your existing customer base. By integrating it with LeadsBridge, you can deliver highly relevant and personalized content to your intended audience.
Simplify Processes: Streamline your advertising efforts by leveraging LeadBridge’s LinkedIn integrations. By doing so, you can maximize the potential of the LinkedIn ad examples we mentioned earlier. Benefit from built-in features that facilitate lead generation and tap into robust audience targeting and retargeting capabilities.